Facebook’s chief has said that 2018 has been an “intense year” for his firm, but that he was committed to taking a “broader view” of its responsibilities.
Mr Zuckerberg was speaking at his firm’s annual F8 developers conference in San Jose, California.
It marks the latest effort to deal with a privacy scandal involving a political consultancy.
Cambridge Analytica gained access to millions of users’ personal details that had been harvested via an app.
Mr Zuckerberg described this as a “major breach of trust” that must never happen again.
As part of its efforts to tackle the issue, the social network is carrying out an audit of other apps and has restricted developers’ access to some of its data.
But that in turn has caused frustration among Facebook app creators whose products no longer work properly as a consequence.
Ahead of the event, the firm announced it was building a new Clear History tool to address users’ desire to have more control over how their information is used.
It said the feature would:
- let members see which third-party sites and apps Facebook collects data from
- provide the ability to delete the information
- prevent Facebook from being able to add such details to their profile in the future
However, the firm added that it would take a few months to add the facility, and that it would still need to retain related information in “rare cases” for security reasons.
In a separate development, some US-based users have reported that a new prompt has appeared beneath posts on their News Feed asking them if the messages contain hate speech.
The service apparently extends to updates written by Mr Zuckerberg himself.
A spokeswoman for the company was unable to provide further details.
More to follow