ICO statement: investigation into data analytics for political purposes

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ICO statement: investigation into data analytics for political purposes

Elizabeth Denham, Information Commissioner said:

“We are investigating the circumstances in which Facebook data may have been illegally acquired and used.

“It’s part of our ongoing investigation into the use of data analytics for political purposes which was launched to consider how political parties and campaigns, data analytics companies and social media platforms in the UK are using and analysing people’s personal information to micro target voters.

“It is important that the public are fully aware of how information is used and shared in modern political campaigns and the potential impact on their privacy.

“We are continuing to invoke all of our powers and are pursuing a number of live lines of inquiry. Any criminal and civil enforcement actions arising from the investigation will be pursued vigorously”.

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